Once upon a time, events were all about going to the best destination and staying in the top hotels. But over time that obsession with luxury has shifted slightly, in favour of offering something quite ‘different’. Maximising the ‘experience’ for groups has been a key focus for event planners for several years, but now the trend is becoming even more visible. Planners are looking for more creative and innovative experiences than ever before, and the goal is always to top the last event. On a recent incentive trip in Ibiza, we had a saxophone player perform on a water jets…