Within the next two years, it’s estimated that millennials will make up nearly 50% of the working population. Studies show that only a quarter of young people will engage with brands that don’t support their values, and this ethos is being reflected in the events industry. We’re seeing an increased demand for corporate social responsibility, and planners are demonstrating a greater awareness of how their events will impact the environment and local communities. Brands and agencies don’t just want teambuilding and engagement initiatives that benefit them, they also want to give back and support local charities in the destinations they are visiting. For example, TA DMC in Portugal has launched a ‘re-food’ programme, where groups take part in a local cookery class supervised by a professional chef. Meals are prepared for up to 40 or 50 additional people outside the group, and distributed to local families in need. We’re also seeing a rise in demand for animal welfare and environmental volunteering activities, such as tree planting.
Plastic waste is another hot topic for many event planners. As well as seeking out venues with clear recycling policies, agencies are looking for event partners that go the extra mile to match their clients’ values. From the small changes like re-usable straws, right through to quirky green initiatives, it’s becoming an increasingly important issue for clients.
Another growing area of concern is food waste, with the hospitality sector producing more than a million tonnes of waste each year. Increasingly, households and businesses are adopting new techniques for storing and disposing of waste. This includes anaerobic digestion, an innovative way to recycle waste and cut the carbon footprint. The special treatment can be applied to a range of natural biodegradable materials, including food waste. It ensures that the waste breaks down and emits a new methane-rich gas, known as biogas, which can then be used to generate energy. It’s not a new technology, but it is one that’s on the rise as the events industry works harder to do its bit for the environment. Some companies are also engaging with homeless and food waste charities, which means leftovers can actually be used rather than thrown away.
Supported by our own innovation and knowledge, it’s important for event planners and venues to work together to make events more sustainable in the future.
We can assist you with various CSR options and giving back to he community for your next group get in touch firstname.lastname@example.org
About STAR Your World Is a dynamic representation company connecting event planners to the finest Destination Management Companies in our portfolio across Europe, UAE and India. We save time by pulling together all the ground elements for meetings, congress, incentives, activities, transport and production.