It’s all about the experience

Once upon a time, events were all about going to the best destination and staying in the top hotels. But over time that obsession with luxury has shifted slightly, in favour of offering something quite ‘different’. Maximising the ‘experience’ for groups has been a key focus for event planners for several years, but now the trend is becoming even more visible. Planners are looking for more creative and innovative experiences than ever before, and the goal is always to top the last event. On a recent incentive trip in Ibiza, we had a saxophone player perform on a water jets…

Our first few months

Our first few months

When we launched STAR Your World in January this year, we had big plans in mind. It’s always a challenge to launch a new company, but we were ready to put our DMC partners firmly on the map for the UK market. Just a few months down the line and it’s all systems go. We might be new, but we’re already working in four regions, including Portugal, the Balearic Islands, Italy and the UAE. All with short flight times and great accessibility, it’s perhaps no surprise that these destinations are among the most popular with UK event planners. For each…