It’s fair to say it’s been a whirlwind couple of years for the events industry. From the pandemic putting global travel on hold, to the war in Ukraine and a cost of living crisis, many event planners have found themselves buckling up for a bumpy ride. But despite the challenges, we’re also seeing positive change, innovation and new trends on the horizon for 2023.
Ten years ago, carbon footprints were an afterthought for most event planners, but now the heightened awareness around climate change has made it a mandatory consideration. We’re expecting to see the use of carbon footprint calculators for all events, as well as off-setting initiatives. We’re also likely to see a rise in demand for local and European events that involve shorter plane journeys. Download our sustainable events factsheet
One positive benefit of the pandemic has been the increased focus on the way we use our time. As a result we’re going to see less events held for the ‘sake of holding an event’ and an increase in carefully targeted events. We expect to see more planners booking intensive events where delegates’ time can be utilised in the best way possible.
Tech on top
While many of us have ‘zoom meeting fatigue’ that doesn’t mean tech won’t be used to support in-person events. From app-based itineraries to AR, VR and feedback capturing tools, there’s plenty of ways technology can form an important part of events and incentive trips.
It’s no longer going to be enough for delegates to tick off the classic tourist spots when they visit new destinations. To make incentives truly unique and special, event planners will need to go the extra mile, helping people to fully immerse themselves into the local culture of the countries they’re visiting.
The last few years have been draining, but incentives are a place to relax and rejuvenate. Spas, yoga, mindfulness, retreat and other wellness activities have been growing in popularity in the past year, and we expect to see this demand increase further in 2023.
Bonding business breaks
According to travel technology firm, Amadeus, a new category of business travel will emerge in the coming year that will help employees to connect in different environments. After such a long time in isolation, these team bonding breaks in new destinations away from the office will increase creativity and unlock innovation.