Corporate Event Insights: Beyond What Google Offers

Laptop on a desk with a google page open, looking for a blog post called: Corporate Event Insights: Beyond What Google Offers


In the age where Google dominates our quest for knowledge, there are realms where human expertise and industry relationships offer something more. Corporate event planning, for instance, requires much more than a simple search. STAR Your World, at the forefront of connecting event planners with trusted Destination Management Companies (DMCs), embodies this very essence.

The Foundations of Event Planning Google Doesn’t Dive Into

It’s not just about booking a venue or selecting a caterer. It’s about understanding the intricate layers and intangible elements that make events resonate. Google might provide templates, but can it offer the trusted liaison that STAR Your World brings with its tried, tested and trusted DMCs?

Furthermore, personal connections and networking nuances form the backbone of successful corporate events. Such industry insights, accumulated over years, can’t merely be ‘Googled’.

Understanding the Target Audience

Event planners must delve deeper than mere demographics. It’s about recognising the motivations and aspirations of corporate attendees. And while Google offers data, STAR Your World focuses on creating bespoke experiences, ensuring the best interests of the event planner are always central.

Selecting the Perfect Venue

While Google can offer venue listings based on ratings or reviews, STAR Your World recognises the irreplaceable value of ambiance, energy, and personal touch. For instance, the importance of firsthand venue inspections becomes evident with stories of venues that look pristine in photos but fall short in reality.

Budgeting Like a Pro

Budgeting goes beyond numbers on a spreadsheet. It’s about understanding priorities, negotiating effectively, and ensuring value for every pound spent. STAR Your World, in its representation, understands the balance between budgeting and delivering a memorable event.

The Significance of Event Timing

When we speak of the timing for corporate events, the considerations extend well beyond just looking at public holidays or popular seasons. This is where ‘industry insights’ come into play. By industry insights, we mean a deep understanding of specific trends, peak activity periods, and unspoken norms within a given industry. For instance, hosting a tech conference might best be avoided during periods when major tech releases or trade shows are scheduled. Similarly, an automotive industry event might want to steer clear of the week of a renowned car show. Importantly, we can also advise of any competitor events also running in the same period, some pharmaceutical companies prefer not to hold meetings or training with other pharmaceutical companies in the same venue.

STAR Your World, with its close collaboration with DMCs, possesses these invaluable insights, ensuring that your corporate event doesn’t clash with other significant happenings in the same industry. The aim is not only to get the date right but to choose a time when your event can capture the full attention of its attendees without competing distractions.

Leveraging Technology for Modern Corporate Events

Event technology is rapidly evolving. But it’s not just about knowing the tools; it’s about implementing them right. STAR Your World is well-acquainted with the modern tech landscape, ensuring event planners aren’t just following trends, but leveraging them effectively.

Food, Beverage, and the Art of Culinary Impressions

A brilliant menu can be the talk of an event. STAR Your World, in collaboration with its DMCs, ensures that culinary choices aren’t just palatable but resonate with the event’s ethos.

Feedback and Continuous Improvement

Post-event feedback is invaluable. While Google offers generic tools, STAR Your World knows the importance of industry-specific reflection, ensuring every event is a stepping stone to even grander successes.

Contingency Planning

In the dynamic world of corporate events, having a plan B (and even a plan C) is crucial. Contingency planning is about foreseeing potential challenges and having ready strategies to address them without missing a beat.

One of the critical challenges event planners face is supplier reliability. Imagine being deep in preparations only to find a key supplier suddenly unavailable, perhaps due to financial issues or other unexpected disruptions. For busy event planners, scrambling at the eleventh hour to find replacements isn’t just stressful; it could jeopardise the entire event.

This is where the role of DMCs, like the ones associated with STAR Your World, becomes indispensable. With their local knowledge, DMCs have a pulse on the region’s best suppliers and alternative options. More than just a directory of services, these DMCs provide on-the-ground support, ensuring that event planners aren’t left stranded. The assurance from having such local expertise means that, should a curveball come your way, you have a seasoned team ready to bat it out of the park.


Google is a marvel, but in the intricate dance of corporate event planning, companies like STAR Your World demonstrate the invaluable nature of human expertise and industry relationships. It’s not just about planning an event; it’s about crafting an experience.

Event planning made easy with STAR Your World and partners.

Presently we represent carefully selected,  worldwide Destination Management companies; all of which are trusted to the highest level. Our Destination Management Companies have a proven track record of excellence in creating and delivering exciting programmes for all types of meetings, incentives, conferences and events.

About STAR Your World

STAR Your World Is a dynamic sales representation company connecting event planners to the finest Destination Management Companies in our portfolio across Europe, the Middle East and Africa. We save time by pulling together all the ground elements for meetings, congress, incentives, activities, transport and production.

Follow STAR Your World for more inspiration and news

More Posts

Chalk board with the world on it with the words, What is a DMC.

What is a DMC?

Introduction In recent years, there’s been a discernible buzz around the term “DMC” in the event planning realm. As industries evolve, acronyms often simplify complex

Top 6 trends for the event industry in 2023

It’s fair to say it’s been a whirlwind couple of years for the events industry. From the pandemic putting global travel on hold, to the war in Ukraine and a cost of living crisis, many event planners have found themselves buckling up for a bumpy ride. But despite the challenges, we’re also seeing positive change, innovation and new trends on the horizon for 2023.