It’s all about the experience

Once upon a time, events were all about going to the best destination and staying in the top hotels. But over time that obsession with luxury has shifted slightly, in favour of offering something quite ‘different’. Maximising the ‘experience’ for groups has been a key focus for event planners for several years, but now the trend is becoming even more visible. Planners are looking for more creative and innovative experiences than ever before, and the goal is always to top the last event. On a recent incentive trip in Ibiza, we had a saxophone player perform on a water jets…

Plastic waste 2019

Key trends 2019

Within the next two years, it’s estimated that millennials will make up nearly 50% of the working population. Studies show that only a quarter of young people will engage with brands that don’t support their values, and this ethos is being reflected in the events industry. We’re seeing an increased demand for corporate social responsibility, and planners are demonstrating a greater awareness of how their events will impact the environment and local communities. Brands and agencies don’t just want teambuilding and engagement initiatives that benefit them, they also want to give back and support local charities in the destinations they…